PHILOSOPHY
          Urban landscapes to me are man’s attempt to recreate some of the beauty of nature. There is a sense of solace, a feeling of contentment, walking through a well-managed landscape, very much like that of walking alone in the woods.

          I am from a long line of horticulturists, doctors, teachers, and ministers so it seems only natural to me to help others learn more about caring for, and better managing, their urban landscapes.

           We have always worked in harmony with nature, pursuing wisdom by intellectual means, continually inquiring into the nature of things based on logical reasoning. Is it any wonder then that my ancestors chose the name “Reasoner?” 

Even our logo, a 258 BC Theophrastian character, represents our deep roots in history. I do the work that I do because of the gratification I get from helping people better understand and manage their urban landscapes,to be better shepherds of their bit of nature.